Rowles Media Photography

Placement Targeted AdWords Campaigns

// August 6th, 2008 // No Comments » // Digital Marketing

Those of you that are regular users of AdWords will have noticed the new features relating to Ads appearing on the Content Network.

Now I must say now I’ve got to grips with using it, I’m impressed.Although I quickly realised I should have seperate Campaigns for the Search Network and for Content Network. The amount of exposure your ads get is great. As you can see from the image above I’m hitting the Social Networks with one particular campaign. And you’ll see that you don’t just target websites, but also there is demographic targeting available on some of the websites too.

You do have to keep a close eye on the campaigns though, as they can easily get hit by more clicks than you can shake a stick at. That is what happen to me intially. When I had Search and Content Campaigns in one, and the Content part of it used up the daily budget so anyone searching wasn’t seeing my results.

So be vigilant! and see the visablity of your adverts go through the roof. You can also use keywords to make sure your ads only appear on relevant pages, but that doesn’t always apply when you are just trying to hit people on a popular website such as YouTube or Facebook and there probably isn’t any actual related pages on there website.

Negative Keywords in your Adwords Campaigns

// July 23rd, 2008 // No Comments » // Digital Marketing

When developing adwords campaigns its important to optimise your campaign. If it hasn’t been optimised you may receive a high click through rate, but some of those clicks maybe from people looking for something completely unrelated.

For example you are a company selling cars, so you set up a basic adwords campaign. An obvious choice of keywords would be ‘Car’, ‘Cars’ for ‘Cars for Sale’, ‘Autotrader’. Now thats all very well and immediately your website will start receiving traffic (excuse the pun). But consider that other kinds of searches could include the word car, for example, ‘Hire’, ‘Toy’ and ‘Tax’.

So when creating an optimised campaign negative keywords are just as important as the main search keywords. Including these negative keywords will reduce the click through rate intially, but will ensure that the ‘clicks’ you get will definately be from people looking specifically for your product or service, not a tonka toy or hire car for there holiday in florida (unless thats what you want of course….).

Facebook Pages for your Digital Marketing Campaigns

// May 16th, 2008 // No Comments » // Digital Marketing

Having been a user of Facebook for sometime now, I’ve been fiddling with creating my own Rowles Media Page on there. Just because I can. Its been there for a while now, and I’m just wondering how I can best use it. I mean since facebook is so popular with something like 70 million users world wide, then it seems that not having a facebook page is a bad idea. Its getting it noticed that is the problem.

As you can see I have 8 fans at the moment, which means whenever there is activity on my Facebook Page, it will appear in there news feed. This is good because then it starts to reach a larger audience.

PPC Facebook Advertising

You can of course like with Google Adwords, pay to have ads appear around the Facebook network, but how often do people click on the ads. I guess its the same with anything, if you get the wording right and there is somebody out there looking for exactly that, then you will get a quality click through. I guess I have some serious research to do…

Rowles Media Restructured

// May 8th, 2008 // No Comments » // Web Design

Well up until today I have been running three seperate websites. A Photoblog, a regular Blog and my main business website. I realised that things would be much easier to manage if I could at least merge two of them. So the business website has become part of the blog. Or vice versa, either way my main website is now powered by WordPress. 

Galleries

In the change to this new site I have temporarily lost some of my galleries of photographic work. So I am currently looking into the best solution to that, because I seem to have that many of them I’d like a slick way of managing them. I have used a few different plugins before and may revisit them.

I now have installed a Galleries plugin and have started importing numerous photographs in to various albums. There is a menu on the right that will allow you to select a specific gallery. Or you can simply click All Photographs to view all available galleries.

So hopefully this will be the last time for a long time that I need to move anything around, and I will be, as usual, continuously tweaking the design, because thats my favourite part about it all. Design.

I will also continue to post short tutorials in Photoshop aswell.

Logo Design from the Start

// March 18th, 2008 // No Comments » // Web Design

Just wanted to raise this post I was reading this morning on Graphic Design Blog. It reminds us that when designing stuff, the initial stages when you are developing your ideas should be done the old fashioned way. Pen and paper. Its been along time since I actually did pick up a pen and paper, I tend to go straight into Illustrator if its a logo I’m designing.

Having read this article, on my next project I will pencil some ideas down first and see if it takes me down a different route.

http://www.graphicdesignblog.co.uk/logo-design-from-sketch-to-final-design/