Placement Targeted AdWords Campaigns
// August 6th, 2008 // Digital Marketing
Those of you that are regular users of AdWords will have noticed the new features relating to Ads appearing on the Content Network.
Now I must say now I’ve got to grips with using it, I’m impressed.Although I quickly realised I should have seperate Campaigns for the Search Network and for Content Network. The amount of exposure your ads get is great. As you can see from the image above I’m hitting the Social Networks with one particular campaign. And you’ll see that you don’t just target websites, but also there is demographic targeting available on some of the websites too.
You do have to keep a close eye on the campaigns though, as they can easily get hit by more clicks than you can shake a stick at. That is what happen to me intially. When I had Search and Content Campaigns in one, and the Content part of it used up the daily budget so anyone searching wasn’t seeing my results.
So be vigilant! and see the visablity of your adverts go through the roof. You can also use keywords to make sure your ads only appear on relevant pages, but that doesn’t always apply when you are just trying to hit people on a popular website such as YouTube or Facebook and there probably isn’t any actual related pages on there website.
