PPC / Adwords Campaign Management

Pay Per Click Marketing

With Google AdWords™, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords ads, your customers will see your ad next to relevant search results they’ve requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.

On a consultancy basis I can come and discuss your Digital Marketing with you and help you decide exactly what is the best route for you. Having experience managing large and small scale Pay Per Click campaigns we can help.

Google

How it Works

Create the Advert

It all starts with your ad. Tell the audience what you have. Highlight the benefits of getting it – and getting it from you. AdWords text ads can be live on Google in minutes.

Show it to people who want what you have.

With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.

Show it to a lot of those people.

Your ads can appear on Google.com search results as well as the Google Network of search and content sites, which includes AOL, Amazon and The New York Times. The Google Network reaches more than 80% of Internet users* worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a Neighborhood, Town, Region, National or Global level.

Start today and see why search advertising works.

A recent Piper Jaffray study** found that search advertising is still the most cost-effective method of advertising (and it is a fraction of the cost of direct mail, email, online banners or yellow pages). Get Google AdWords and start gaining customers immediately.

* comScore Media Metrix, September 2004
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004

How Much Does It Cost

It costs from just £350 (reduced to £250 if setup as part of a Web Design project) to set-up a new “Google” or PPC campaign for you. This includes a daily budget spend of £3.00 a day for the first 3 months. Beyond this the daily budget spend is up to you. Once you see the ROI, you will have a better idea of how well it can work you.

Once your 3 month period is finished, you can either opt to become the ‘Campaign Administrator” and manage it yourself. Or alternatively, our fee for “Campaign Administration” is just £50 per month on a rolling payment basis in advance. The daily budget, you wish to spend advertising with Google is additional.