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Placement Targeted AdWords Campaigns

// August 6th, 2008 // No Comments » // Digital Marketing

Those of you that are regular users of AdWords will have noticed the new features relating to Ads appearing on the Content Network.

Now I must say now I’ve got to grips with using it, I’m impressed.Although I quickly realised I should have seperate Campaigns for the Search Network and for Content Network. The amount of exposure your ads get is great. As you can see from the image above I’m hitting the Social Networks with one particular campaign. And you’ll see that you don’t just target websites, but also there is demographic targeting available on some of the websites too.

You do have to keep a close eye on the campaigns though, as they can easily get hit by more clicks than you can shake a stick at. That is what happen to me intially. When I had Search and Content Campaigns in one, and the Content part of it used up the daily budget so anyone searching wasn’t seeing my results.

So be vigilant! and see the visablity of your adverts go through the roof. You can also use keywords to make sure your ads only appear on relevant pages, but that doesn’t always apply when you are just trying to hit people on a popular website such as YouTube or Facebook and there probably isn’t any actual related pages on there website.

Negative Keywords in your Adwords Campaigns

// July 23rd, 2008 // No Comments » // Digital Marketing

When developing adwords campaigns its important to optimise your campaign. If it hasn’t been optimised you may receive a high click through rate, but some of those clicks maybe from people looking for something completely unrelated.

For example you are a company selling cars, so you set up a basic adwords campaign. An obvious choice of keywords would be ‘Car’, ‘Cars’ for ‘Cars for Sale’, ‘Autotrader’. Now thats all very well and immediately your website will start receiving traffic (excuse the pun). But consider that other kinds of searches could include the word car, for example, ‘Hire’, ‘Toy’ and ‘Tax’.

So when creating an optimised campaign negative keywords are just as important as the main search keywords. Including these negative keywords will reduce the click through rate intially, but will ensure that the ‘clicks’ you get will definately be from people looking specifically for your product or service, not a tonka toy or hire car for there holiday in florida (unless thats what you want of course….).